INDIVIDUAL PROJECT 3 Essay Example | Topics and Well Written Essays - 1250 words

INDIVIDUAL PROJECT 3 - Essay Example Issues such as development of new departments and work process flows are considered as potential threat by the existing employees because they might feel that they may be rendered as useless due to redundancy of their skills. Modern managers therefore have to manage different aspects of change management in order to ensure that the new changes that are being introduced within the organization are readily accepted with little or no resistance. For this, it is also critical that the employees are considered as a part of the process and as such any change that is brought about shall be floated as an indigenous idea which can only facilitate the existing work. The recent changes at SWC indicate the recent efforts to bring in new and positive change might not have been gone well with the employees and there is a growing need of having a change management plan that could have allowed the firm to make a swift transition to the proposed new structure and developing a new framework for future. It is believed that change always occur first into the heads of the people and than it is translated through changes to be made into the people, processes as well as systems and activities. Organizations often have to manage change in a manner that can allow them to achieve their strategic objectives. The psychodynamics of the change management therefore requires that the managers must contextualize the change in a manner which reflects the change as an indigenous process of change rather than something which is being imposed externally. (Carr & Gabriel, 2001). In order to make change, It is therefore important that one must also understand the change and for that matter, the issues such as change imperative, the psychology of change as well as resistence to change must be understood in their true spirit in order to bring in change that can be easily accepted. (Harris & Crane, 2002). This therefore also requires that the whole process of

Addictive behaviors and personality disorders Research Paper

Addictive behaviors and personality disorders - Research Paper Example Similarly, the person’s environment on his or her childhood largely affects the formation of his or her personality. What the child sees in the environment and how this environment treats him or her determine the child’s personality. Childhood experience is considered as the foundation of one’s personality. The gravity of the effect of childhood experience on the child’s personality is not immediately perceptible. It is generally in the adulthood that the totality of the person’s personality manifests. Positive childhood experiences may give a person good behaviour and attitude. On the other hand, negative childhood experiences may create a personality disorder on the person. Between the two, the latter receives more attention from the public because it does not conform to the norm of the society. It is of utmost concern to the experts how a bad childhood experience creates a personality disorder. A very common example of this is the tendency of a person to exhibit an addictive personality and is often associated with childhood experience. Many studies have shown that indeed childhood experiences may create addictive personality. Addiction is defined as the dependency of a person on object, such as drugs and alcohol, or on action like gambling and having sex (Juzwiak 4). Moreover, a person who is prone to be easily addicted is said to have an addictive personality. Understanding addictive personality is a complex task that requires a much deeper analysis on the person’s social behaviour and intellectual well-being. It is believed that one way to understand addictive personality is to study its cause. That is to study the history of the person with addictive personality. Many experts believe that an addictive personality is largely caused by the person’s childhood experience. For instance, the results of the recent study performed by the University of Cambridge shows that people with drug dependence have more troubled childhoods

Marketing Plan For The Bank Of America Marketing Essay

Marketing Plan For The Bank Of America Marketing Essay Bank of America (BoA) is one of the worlds largest financial institutions and holding companies. It has achieved this via a combination of strategic business and marketing decisions which enabled it to expand to cover more than 75% of the United States population and 44% of the countrys high net worth households for a total of 55 million consumer and small business clients. The marketing plan of BoA is highly detailed to accommodate the many products and services the bank offers the U.S. and international consumer. Competition within the U.S. banking industry is fierce with a number of large banks in the market place including JP Morgan Chase, Citigroup, Wells Fargo, and HSBC, all offering similar products and services to the U.S. population. Innovation amongst the banking industry is difficult to achieve and hence rare but BoA, through its earlier investment in services research and development, is well positioned to increasingly expand its market share. The banks strong distribution network, unmatched by any of its competitors, allows it to hold a strong market position in the U.S. and international market which will allow it to withstand the current financial crisis and depressed economic conditions. Its concentration in the U.S. means that its affected by the movements in the U.S. economy. For example, during the economic crisis the bank sustained heavy losses due to the subprime market exposure which placed a great deal of pressure on margins and eroded the banks capital. Its ability to quickly repay its government loans borrowed via the Troubled Assets Relief Program (TARP) displays the banks cautious and sensible approach to capital management and dividend policy thus further strengthening its solvency position. Despite having already maximised its market share of U.S. deposits under federal law, BoA still has a number of expansion opportunities available. These include its credit card and affinity marketing operations, its wealth management business through its acquisition of Merrill Lynch and its mortgage division through the acquisition of Countrywide Financial Corporation. These opportunities however will be subject to pending government measures and regulations due to be developed as a result of the recent financial economic crisis. The banks main objective is to dominate the American retail banking sector and strive to become a market leader by obtaining the largest market share through better value for money banking products, better customer services, tailored banking solutions that suit customer needs and high promotion spending. It secondarily plans to expand its brand into international markets and become a universal bank. BoA has chosen to position itself as an all-American brand, with sponsorships and products that include NASCAR and Major League Baseball. Given that banks essentially sell the same services and products, differentiation is necessary to gain a competitive advantage by providing the consumer market greater value propositions. Innovation amongst the banking industry is difficult to achieve and rare but BoA, through its earlier investment in services research and development, has revolutionised banking by providing innovative products such as the Keep the Change campaign, full customer service branches and advanced online banking facilities. The primary product that BoA focuses on promoting is its brand. By creating brand awareness, the bank aims to build consumers confidence and trust and thus cater to their needs as a secondary approach by offering products and services including: The bank allocates $2.3 billion to its marketing budget, and that amount is expected to grow (Anne Saunders, Brand and Advertising Executive Oct 2008). Advertising campaigns have been realigned to match customers concerns about banking. Implementation is usually on an annual basis which ensures that before the second phase of the project is covered, the funds released for the first phase have to be accounted for fully. This helps curb the misappropriation of funds. The implementation of the market plan in phases also enables the investors to monitor the progress of the business at different levels of growth. Control BoA employ a constant measuring process using a dashboard approach aligning the critical elements in the marketing mix that seem to do the most and make the most difference not only for our brand, but, specifically, for product salesà ¢Ã¢â€š ¬Ã‚ ¦ BoA is deeply steeped in Six Sigma we are continuously conducting a measurement processà ¢Ã¢â€š ¬Ã‚ ¦ we plan; we test; we implement; we analyse; and we refine (Anne Finucane, Chief Marketing Officer, Bank of America). Customer satisfaction and feedback is measured via branch and online questionnaires, feedback forms, media reports and brand loyalty linked to product and service use. BoA constantly reviews Return On investment (ROI) on each product in terms of profitability by customer, segment, region and unit as well as comparing the best use of media alternatives. In 2007, BoA introduced a brand positioning and tag line with a totally integrated marketing approach Bank of America The Bank of Opportunity. This was the latest campaign in the banks marketing history. Its ongoing successes, despite the economic booms and busts, can be attributed to its research methods, innovation, product development, customer segmentation, sales training, and corporate social responsibility.

The Problem with Ticketmaster: Solutions to Music Industry Corruption

The Problem with Ticketmaster: Solutions to Music Industry Corruption   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   I consider myself to be a fan of all types of music and I like to stay involved with the music world. Music is such an integral part of society in so many different aspects. Music defines time periods, brings back childhood memories, educates, relaxes as well as inspires. Stop and think for a moment if the music stopped, what would the world be like? A sudden silence overcoming the world. More realistically, stop for a moment and think what it would be like if you could not see your favorite band in concert.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   This is a scenario that is becoming more apparent. In upcoming news the rock and roll band U2 has launched a world wide tour and they plan to come here to Tempe to play Sun Devil Stadium in the beginning weeks of May 97. The political group Rage Against The Machine will also be opening for U2. I am a fan of both of these bands so I looked into getting tickets for the show. I have found some shocking results as far as tickets go as well as tickets for other bands. For the U2 shows it can cost up to $61.60 for ONE ticket. â€Å"Thanks in part to eye-popping Ticketmaster telephone service fees of $8.35 per ticket, a set of tickets for U2’s May 31 show at New Jersey’s Giant’s Stadium cost a fan $246.40 for four tickets†(Boehlert 25). As a freshman in college on a tight budget it is extremely difficult for myself to pay that much money for one ticket with a $8.35 surcharge. I am sure that many people can empathize with not wanti ng to see some of your favorite music at such a high price. Why must the surcharges be so high?   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   This is just one example of the manipulative business manner in which Ticketmaster operates. Ticketmaster... ...practices are exposed ticket prices will change and a college student would be able to go see that U2 concert. Works Cited Boehlert, Eric. "Pop Journal." Rolling Stone. April. 97: 25 Errico, Marcus Pearl Jam Tours. E! online. Go To (1996, July 24). Gossard, Stone and Ament, Jeff on prepared statement in connection with the oral testimony before the sub-committee Guinto, Joseph. Vs. In Dallas. met@onramp.net (1995, May 17). Marks, Craig. "Pearl Jam." Spin Feb. 1997: 39-45 Moody, Fred. Pearl Jam Versus Ticketmaster. Seattle Weekly. Go To. Philips, Chuck. Pearl Jam to Tour on Own Terms. Los Angeles Times. Go To (1996, July 25). Selvin, Joel. Online Club Tickets On Sale. San Francisco Chronicle. (1996, Sept. 29). 54 Najarian12 TicketWeb. at info@ticketweb.com Uhelszki, Jaan. Dave Marsh on the Pearl Jam/ Ticketmaster Mess. (1995, May 11).

ICT Database

My client, (full time DJ) Mr. I. C. H. Cheezeburger has just been employed by Avenue Q, a newly opened club in the west end. He is currently having problems organising his very vast and varied, music collection. He currently organizes his collection manually using index cards. This proves extremely impractical, as they are often mislaid, and he is forced to start again, creating even more work than necessary. Clients Background. My client was born on 5th May 1985 in Chelsea. He went to Dun Raven in Streatham; he was bullied at school, until in year 10 he moved to St William Perkins all boys' school. Where he excelled in, Music and, Performing arts. He later took a level performing arts, music, ICT, and Textiles. He went on to university, but was expelled after three months. He was interested in dj-ing since a young age, and went on to do it in his spare time, and then constantly after being expelled from university. He then helped out at local venues, at low key parties and occasions. He then went on to take an apprenticeship, and started charging for his services. He then bought his own flat in Woking, with a small studio, where he could focus constantly on his DJ-ing. He has been employed by various clubs such as â€Å"wicked†, â€Å"Lyyne† â€Å"Chameleon† and most recently â€Å"Avenue Q†. His intentions are to raise enough money to be able to go back to university. Identifying the user My client will be the main user of the system, but I will occasionally use the system to check for updates and any possible faults. Statement of the problem My client currently organizes his music collection manually, using index cards and other pieces of paper. This is organised by Artist name. But this proves inadequate and time consuming, as he often loses his lists, resulting in him having to write it all out again. Using valuable time, that could be spent doing something more constructive. Manual solution considered My client could keep his current method of index cards, (organised via artist name) which can prove sometimes useful, as technology can sometimes crash, or have faults. On the other hand index cards can be often lost, resulting the time consuming task of re-writing them all out. Another manual solution would be to use folders to organise his collection, (organised either by artist name, or song name) this is more effective than index cards as they are large, and easier to keep track of. But, could result in a large amount of space being taken up, as the folder collection, would have to be extremely large. Two alternative software solutions considered Mr Cheezeburger could use itunes to organize his music collection, as it is user friendly and very easy to use. Contrariwise to be able to use itunes QuickTime and safari must be downloaded using up more memory, causing the system to be slower, also, an itunes library cannot be transferred to multiple computers in a short space of time. MS Excel could also be used, as it is easy to use, and the cells can be filtered and things can be located quickly and easily. On the other hand it is easy to make errors, and they effect the system long term. Proposed solution justified I have chosen to use MS access because it is easy to use, and it is simple to find things using queries and searches. At least 3 Quantitative objectives identified * Database must be password protected * Search Info Easily * User friendly way of entering data

Dehydration and Gc Lab Report

Introduction In an E1 reaction, where E stands for elimination and 1 stands for unimolecular. The breaking of the C-LV bond is completed before any reaction occurs between the base to lose a hydrogen and form the carbon-carbon double bond [1]. When the more substituted alkene is the dominant product, the reaction follows Zaitsev's rule. Zaitsev's rule states that the major product of a ? -elimination reaction is the most stable alkene [1]. Acid-Catalyzed Dehydration is the elimination of a molecule of water from adjacent carbon atoms.An alcohol can be converted to an alkene by dehydration, which is often brought on by heating the alcohol with either 85% phosphoric acid or concentrated sulfuric acid [1]. The objective of this experiment is to dehydrate 3-methyl-3-pentanol to obtain the product mixture of isomeric alkenes 3-methyl-2pentene and 2-ethyl-1-butene. Then use the gas chromatography to separate the product mixture and analyze the composition [2]. [pic] [pic] [pic] Figure1: Ta ble of Reagents Name |Molecular Weight |Density |Melting Point |Boiling Point | |2-methylcyclohexnol |114. 19 g/mol |0. 921 g/cm3 |-9. 5oC |165oC | |Phosphoric Acid |98 g/mol |1. 88 g/cm3 |42. 35oC |158oC | |Calcium Chloride |110. 98 g/mol |2. 15 g/cm3 |772oC |1,935oC |Fig: The chart shows the reagents used in the laboratory experiment and information regarding the solvents. Experimental The experiment started by gathering the supplies for distillation. In the vial, 2mL of 2-methylcyclohexanol and 1mL of phosphoric acid is added. The solvents are thoroughly mixed and a few boiling chips is added to help with the boil. The sand bath is set up with the thermometer and the sand will be heated up to 100oC and the vial containing the solvents will be placed on the sand and let to boil. The process should take about 30 minutes to start boiling.A beaker with a flask will be covered in ice and the water would be sucked out with the Pasteur pipette. When the distillation process is completed , the distillated liquid would be saved. CaCl2 would be added to the liquid to prevent evaporation and allows distillate to dry over drying agent. Then the little container will be weighed empty, and then the container with the liquid will be weight. Results ****** I can’t figure out how to insert our graph. When I copy it my computer says it is too big to paste in a word document. So I’m going to pretend the graph is in this spot, and put the results of the graph under here.Hopefully someone else in the group can use their computer to insert the graph or we can print it off and the graph will just have its own page. A gas chromatogram is a plot of a response against the retention time. Chemical substances as gases are retained on the liquid column (stationary phase) with a flow gas being the carrier (mobile phase) through the column. At the end of the column is some means of detection. The peak height or the peak area is used to quantitate the amount of substance. The number of peaks can also help determine whether or not one is dealing with a pure compound.Peak one has a retention time of . 29 seconds and a peak area of 999. 00. Peak two was found to have a retention time of . 37 seconds and a peak area of 5067. 00. The percent composition for peak one is 16. 46884% and the percent composition for peak two is 83. 53116%. The percent yield is given by the ratio of the experimental yield to the theoretical yield, which was found to be 52%. Discussion All possible products were observed. Under kinetic control, a significant yield of 3-methlycyclohexane is expected when 2-methylcyclohexane is dehydrated.The kinetic product is known as Hofman product. The mechanism of this dehydration involves the formation of a tertiary carbocation intermediate. The observed products do support E1 mechanism. E1 mechanism indicates an elimination, unimolecular  reaction, where rate = k [R-LG]. This implies that the rate determining step of the mechanism depends on the decomposition of a single molecular species. The pathway involves two critical steps, which are the loss of the leaving group to generate a  carbocation intermediate, then  the loss of a proton from the carbocation to form a pi-bond.In this experiment the slow step in this elimination is the loss of a water molecule (the leaving group) from the oxonium ion to form the carbocation intermediate. This unimolecular rate-determining step makes this an E1 mechanism. The percent composition of a compound is a relative measure of the mass of each different element present in the compound. It gives the composition of the sample that was injected into the gas chromatograph, which ultimately helps determine alkene stability. In an error analysis of this experiment, peak resolution is critical.In a good chromatographic separation, the components of the sample are completely separated from each other in the chromatogram. Unfortunately, an incomplete separation of the components in a sam ple gives poor peak resolution and there is an overlap between adjacent peaks in the chromatogram. When the peaks in a chromatogram are poorly resolved, it is necessary to adjust one or more of the separation parameters until baseline resolution is obtained. Reference [1] Brown, William Henry. Organic Chemistry. Belmont, CA: Brooks/Cole Cengage Learning, 2009. Print. Page 149-157 2] Hill, Richard K. , and John Barbaro. Experiments in Organic Chemistry. Raleigh, NC: Contemporary Pub. of Raleigh, 2005. Print. Page E8-13 to E8-15 Questions (T8-9) 1)  Ã‚  Ã‚  Ã‚  Ã‚  When peaks in the gas chromatograms are poorly separated, it is best to change one or more separation parameters so the baseline resolution is obtained. 2)  Ã‚  Ã‚  Ã‚  Ã‚  Benzene > o-xylene > p-xylene > toluene 3)  Ã‚  Ã‚  Ã‚  Ã‚  Cyclohexyl methyl ether would have a shorter retention time because of the increase in temperature. 4)  Ã‚  Ã‚  Ã‚  Ã‚  A. Retention will increase when the temperature column is decrease dB. When you increase the length of a column, the retention time would increase because of the longer distance traveled. C. Increasing flow rate of carrier gas will decrease the retention time 5)  Ã‚  Ã‚  Ã‚  Ã‚  105oC 6)  Ã‚  Ã‚  Ã‚  Ã‚  Little to no partitioning of components in the sample will occur and therefore giving poor to no separation. 7)  Ã‚  Ã‚  Ã‚  Ã‚  29mm2, 210mm2, 136mm2 Mole %=(Area under individual Peaks)/(Total area under all the peaks) x 100% %=29mm/375mm x100%=7. 73% %=210mm/375mm x100%=56% %=136mm/375mm x100%=36. 27% Total area under peak= 29+210+136= 375mm